This year marks the 20th anniversary of Leslie Cheung's passing and also the 30th anniversary of his iconic film "Farewell My Concubine." To commemorate these significant milestones, celebrations have been held worldwide.
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Leslie Cheung was incredibly popular during his lifetime, particularly in the Asian region, and he still has a large and loyal fan base, especially in Japan.
To cater to this enthusiasm, a 4K restored version of "Farewell My Concubine" has been released in various locations, with Japan being the first to screen it in July.
These NFT electronic cards have become popular collectibles among collectors and fans, serving as mementos for the film's release. The collaboration aims to provide fans with a more direct understanding of the development of the Hong Kong film industry and Leslie Cheung's achievements and contributions. Furthermore, through secondary market transactions of NFTs, they hope to bring new revenue and value to the film.
Jason Wong explained that these NFT electronic cards were created using the covers of "Film Biweekly" and were given as gifts for pre-sale tickets of the 4K version of "Farewell My Concubine" in Japan.
There are a total of 22 different designs, and over 600 cards have been issued so far. One of the goals is to boost the film's box office sales.
Jason discovered through data analysis that some fans purchased all 22 pre-sale tickets in order to collect all the NFT cards. Even if they don't actually attend the screening, the purchase of the pre-sale ticket does not occupy an actual seat, so it doesn't impact the cinema's revenue.
